In 1929 the new Pier Pavilion opened to the public. Designed to hold 600 people and at a cost of nearly £9,000, there were six shops, cloakrooms, a tea lounge and terrace, as well as a promenade around each side of the Pavilion. Inside could be found a large hall, balcony seating and a stage. The opening night was promised to be one of the biggest social events ever held in Penarth, and the Western Mail commented that finally, "Penarth can boast of having a sea front equal to that of any of its rivals."